Our holiday series includes six emails dedicated to announcing our holiday bundles – all of which feature our limited edition midnight blue Winter Winston handle. With open rates upwards of 50%, we saw heavy site traffic, leading to set sellouts.
Winter Winston Set Launch
We announced our limited edition, midnight-blue Winter Winston handle and set to kick off the holiday season. Our audience responded to this new product offering and the set and handle sold out.
The Harry's Gifting Decision Tree
Sometimes, finding the right gift can be difficult. By following the Harry's decision tree, you can find the perfect set for any guy on your list. This email triggered a lot engagement from our customer base:
Holiday Gifting Launch
We organized our holiday sets within three price tiers, so that Harry’s could be accessible no matter the budget. In announcing their launch, we wanted to highlight the range of offerings and the new holiday packaging.
No one likes to make returns. The purpose of this email is to prevent receiving a gift you didn't want. The receiver would forward this email to a friend, which would link to the Harry's gift gallery. This email had the highest open rate of the series at 50%.
Free Shipping Cutoff
With the last day to get free shipping in time for Christmas morning approaching, we included a timer to create excitement and urgency.
Ground Shipping Cutoff
The clock is still ticking for the last day to get your gift for Christmas.
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