Next Generation Emails
After the original launch of Harry’s products, we immediately started iterating on the next generation of blades and handles based on customer feedback. Fast forward to a few years later, and we were ready to release our best products to date.
Our Next Generation emails include our two highest grossing emails yet, and the entire series performed as a great win-back tool with customers who weren’t ready to stay with us the first time around. We even discovered that the series as a whole had a greater impact than the sum of it’s parts (yes, we tested it).
Truman Handle Launch
First, we released our new Truman handle with a new shape, grip and updated functionality.
We wanted to tease out the launch of our next generation razor blades, so we sent a teaser email to get our customers excited.
We launched our blades with a bang, using animated gifs to showcase the features our customers had been waiting for.
Winston Handle Launch
We released our beautiful new Winston handle that feels as special as it looks.
We sent our most engaged base a dedicated email that sent them directly to our immersive microsite.
We also followed up the microsite email with a message linking to our Instaverse—showing more about the people and processes of our newest products.
Precision Timmer Education
We followed up the announcements with an article on Five O'Clock, our online magazine, that dove deep into how to use the precision trimmer for the best results.
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