Summer Campaign 2014
Art Direction, Product, Print
For our second seasonal collection, we designed a set of razors, inspired by the colors and textures of a mid-century desert retreat. Our hero spends a weekend alone, with no one to answer to. He cooks, swims, daydreams, waters the lawn...works on his putting. He plays a weekend-long chess match against himself. The lack of company is refreshing, and he gradually slips into a sort of pleasant madness. By the time Sunday morning rolls around, he feels refreshed and content – ready for the challenges another week presents. He makes his way back to reality, already planning his next escape.